Employee Feedback Process

At our core, we believe that feedback is essential for growth, connection, and success.

It helps us understand what we’re doing well, where we can improve, and how we can support each other more effectively. This is an opportunity to align on next steps toward both professional and personal growth.

Providing constructive feedback to our colleagues can greatly help by:

  • Enhancing each individual’s knowledge and skill set,

  • Increasing team efficiency through better mutual understanding,

  • Improving the overall quality and impact of our work.

Feedback encourages reflection, supports better decision-making, and helps align individual efforts with team and organizational goals. Most importantly, it empowers people - showing that their contributions matter and that their growth is supported.

Infobip People Cycle 

The Infobip People Cycle is our continuous performance review process, designed to support employee development and foster regular, meaningful conversations between employees and their managers.

It’s not just about evaluating performance; it’s about creating space for open dialogue, celebrating progress, and identifying opportunities for learning and growth.

These lightweight, continuous check-ins provide timely feedback, help align goals and expectations throughout the year, and minimize surprises during the end-of-year review. By spreading the process across the year, we make performance discussions more effective, engaging, and manageable - for both employees and managers.

Giving and Receiving Feedback Anytime 

At Infobip, we believe feedback should be timely, continuous, and accessible to everyone - not just something reserved for formal reviews.

That’s why we’ve built simple tools that make it easy to give and request feedback anytime. Whether an employee has just wrapped up a project, collaborated with a colleague, or wants to grow in a specific area, they can:

  • Use “Get Feedback” to request input from peers, stakeholders, or anyone they’ve worked with recently. It’s a great way to gain insights into strengths and areas for development.

  • Use “Give Feedback” to proactively share observations and appreciation with others, helping them grow while reinforcing a culture of openness and support.

These tools help employees stay connected, learn continuously, and build strong working relationships across the company.

Small steps like these make a big difference in nurturing a culture of continuous improvement and collaboration.

Our Recognition Programs 

We offer several recognition opportunities that provide timely, specific feedback, highlighting the behaviours and contributions we value most.

The Performance and Values Recognition Program is an integral part of our Bippers Recognition initiative, designed to honour employees who demonstrate exceptional performance and embody the core values of our organisation.

Our recognition programs:

  • 🏆 Recognize and celebrate outstanding performance, significant achievements, and meaningful contributions to the business,

  • Balance results with values-driven behavior, celebrating employees who excel in both what they achieve and how they achieve it,

  • 🌟 Promote teamwork through quarterly peer-to-peer recognition, allowing employees to nominate colleagues who exemplify company values.

Infobip People Survey 

Employee voices matter, and the Infobip People Survey is one of the key ways we listen to feedback.

We regularly run People Surveys to understand what drives employees, the challenges they face, and opportunities for improvement. In addition to the annual survey, we also conduct shorter Pulse Checks throughout the year to stay in tune with how everyone is doing. Feedback from these surveys helps focus on what matters most and continuously shape a better workplace for all.

Why employee feedback matters:

  • Understand experiences - identify what’s working well and where improvements are needed,

  • Drive meaningful change - highlight the areas that matter most to employees,

  • Strengthen culture - promote openness, trust, and continuous improvement,

  • Support better decision-making - guide actions at all levels of the organization,

  • Ensure employees are heard - actively shape the future of the workplace.

Employee engagement reflects how connected, motivated, and supported people feel at work. Research shows that high engagement leads to better performance, stronger retention, and greater satisfaction.

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